Overview
CHALLENGE
Create an impactful activation to capitalize on the nostalgic feelings former Philadelphians have for the city, using food, music and culture as mediums.
METHOD
A fully branded food truck made a four city stop tour, dishing out creative takes on Philly classics to homesick Philadelphians. The tour reached major feeder markets: Philadelphia, Boston, Baltimore and Washington, D.C.
RESULTS
- 4.2 million social media impressions.
- 1.2 million total social reach over a 3 week period.
- Over 2,000 dishes served in four major cities over four weeks.
- Over 33,000 devices captured for later retargeting through advertising and social media.