Overview
CHALLENGE
Approaching 10 years of consistent performances in Philadelphia and New York, Heineken Green Room wanted to continue the mission of nurturing urban audiences to the Heineken brand.
METHOD
Select 6 emerging artists that reached a wide network of tastemakers to perform two shows each in Philadelphia and Brooklyn at new and existing venues that were fully Heineken branded and provided free product to attendees for the first hour. Each show was paired with a media element allowing the artist to engage with their fans.
RESULTS
- Over 3K attendees
- 148 cases of Heineken product consumed
- 23.4 million social media impressions
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