Overview
CHALLENGE
Help to shape Philadelphia’s image as a food city by showing its diverse offerings which differentiate it from other cities to drive visitation.
METHOD
Through a partnership with Bon Appétit, we created a series of videos featuring key restaurants. Trailers and full episodes of each video ran on Bon Appétit’s, Epicurious and Conde Nast Traveler video sites. All videos were also featured on all Visit Philadelphia social channels.
RESULTS
- 6,206,900+ total views combined between VISIT PHILADELPHIA and Bon Appétit over eleven weeks.
- 10.5+ million total impressions.
- 85% of viewers considered Philadelphia to have a
multicultural/international, food-and-drink scene after watching the videos. - 60% were enticed to visit Philadelphia after watching the videos.